BP SuperApps

• 1. Limited Accessibility for Remote Areas: Amartha operates in underserved, remote regions where field agents (Business Partners or BPs) are essential to providing loan services. These agents need a dedicated app to facilitate loan payments and other financial services for users.

  2. Lack of Point-of-Service Options: There was a need for a reliable point-of-service system. BP SuperApp allows users to deposit or withdraw funds through BP agents, ensuring real-time balance updates.

  3. Enabling Transactions for Underserved People: Users require a secure way to perform transactions like transferring balances to relatives.

  4. Barrier for Non-Smartphone Users: Many users lack access to smartphones or are elderly and unfamiliar with modern technology.

• 1. Expand Financial Accessibility: Provide reliable financial services to underserved, remote areas by empowering field agents with a dedicated tool.

  2. Facilitate Financial Transactions: Enable seamless management of deposits, withdrawals, and other financial activities through a centralized system.

  3. Enhance Transaction Security: Ensure secure and user-authenticated transactions to build trust and prevent unauthorized interference.

  4. Bridge the Technology Gap: Offer financial services to users without smartphones or those who are less familiar with modern technology, making these services inclusive and accessible to all.

Accessibility Metrics

• 1. Service Coverage Expansion: Number of remote areas or underserved communities reached.

  2. User Reach: Number of users utilizing BP SuperApp services through agents.

Transaction Metrics

• 1. Transaction Volume: Total number of deposits, withdrawals, and transfers processed through the app.

  2. Transaction Success Rate: Percentage of transactions completed without errors or issues.

  3. Average Transaction Time: Time taken to complete a typical transaction, such as deposits or withdrawals.

Security Metrics

• 1. Biometric Authentication Success Rate: Percentage of transactions successfully authenticated using biometric methods.

  2. User Trust Score: Feedback from users regarding the security and reliability of transactions.

Inclusion Metrics

• 1. Non-Smartphone User Engagement: Number of users without smartphones accessing services through BP SuperApp.

  2. Elderly User Engagement: Percentage of elderly users utilizing financial services enabled by the app.

  3. Customer Satisfaction (CSAT): Feedback rating from users on ease of access and service usability.

Operational Metrics

• 1. Agent Response Time: Average time taken by field agents to provide requested services.

  2. System Uptime: Percentage of time the BP SuperApp system is operational without interruptions.

Amartha's BP Agents

Some snips of what has been accomplished

Internal use only